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Forward Thinking: the industry's top thinkers on what's next in marketing

Forward Thinking Essays
Forward Thinking Essays

What's the future of customer engagement? How should marketers approach radio as an advertising medium and how can brands establish a credible conversation with customers? These are some of the questions we posed to industry experts at the start of 2011.

Predicting the future is a tricky skill to master but one that all marketers would dearly love to possess. Failing that, how about some insight from practitioners who really know their sectors and can point to future trends?

That's what Marketing attempted to deliver with the Forward Thinking series of essays. Our annual collection of thoughts aims to provide marketers with useful information on trends to help them succeed in the year ahead.

From customer engagement to radio, the following series of essays provides a forward-looking guide to key sectors in the marketing industry.


Dial B for bespoke: CPM UK's Karen Jackson on call centres

The real digital divide: Black Sun's Richard Dixon on customer engagement

Who dares wins: pd3's Mo Saha on experiential marketing

Cultivating a fresh image: CPM UK's Martin Ryan on field marketing

Are you dancing? Euro RSCG London's Anthony Edwards on integration

Tomorrow's World: J Walker Smith of The Futures Company on market research

Consumption assumptions: HIll & Knowlton UK's Richard Millar on PR

Improved reception: Mark Barber of the Radio Advertising Bureau on the future of radio


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