Kelkoo launches luxury shopping site

Kelkoo Select: luxury shopping site unveiled
Kelkoo Select: luxury shopping site unveiled

Kelkoo, the shopping comparison site, aims to replicate the success of Groupon by branching into group buying with the launch of a luxury shopping site.

Kelkoo Select features hand-picked daily offers, events and experiences, aimed at London shoppers. These include fashion deals from leading designers, tickets to West End premieres, and access to exclusive restaurants in the capital.

Registered members of Kelkoo Select receive offers via email and will be able buy the deal immediately. Some offers require a set number of individuals to opt-in before the deal can go ahead.

Jon Miller, managing director of Kelkoo Select ,said: "Continual growth and development forms part of the business's ongoing strategy, and the launch of Kelkoo Select provides an exciting opportunity for the business to develop a more localised and customer-centric service."

He said Kelkoo would focus on premium customer service, with relevant and tailored offers, to differentiate the site from other group-buying services. It claims all of the products available on the site will be tested and rated by real people before it is sent to its wider customer base.

Kelkoo was launched in 2000 and lists 44 million offers from more than 10,000 online merchants. It claims to attract more than 10 million unique users a month in Europe.

In August last year, Kelkoo appointed Chris Simpson as its first European marketing director.

Groupon is one of the leading social commerce sites and is based in Chicago.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer