Domino's Pizza makes Tesco Mobile's Batchelor heir apparent

Domino's Pizza: appoints Lance Batchelor as deputy chief executive
Domino's Pizza: appoints Lance Batchelor as deputy chief executive

Lance Batchelor, who quit his post as head of Tesco Mobile last week, has been appointed deputy chief executive of Domino's Pizza, and will become chief executive when Chris Moore steps down.

Batchelor held a non-executive directorship at Domino's since July last year, in addition to being a trustee at the National Gallery.

He quit Tesco last week, with a Tesco spokesman confirming only that he was moving onto a "brilliant opportunity".

Following five years in the Royal Navy, Batchelor evolved into a career marketer, working at Procter & Gamble, while taking an MBA at Harvard Business School.

He worked at Amazon and then Vodafone, where he rose to the post of CMO.

At Tesco, he started as marketing director, before taking posts at Clubcard operator Dunnhumby and then rising to chief executive of Tesco Mobile.

Domino's current chief executive, Chris Moore, is another career marketer, joining the company as European marketing manager in 1990. He was appointed chief executive in 2008, at the beginning of the recession.

Under Batchelor, Tesco Mobile customer numbers rose 14% in the last full-year of trading.

Domino's has invested heavily in online and social media such as Foursquare to boost sales, particularly at lunchtime, and profits surged by 29% to £17.5m last year.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer