Irn-Bru's Scottish appeal lifts AG Barr

AG Barr: Irn-Bru sales boost revenue
AG Barr: Irn-Bru sales boost revenue

Irn-Bru's appeal to Scots shows no sign of diminishing, as sales north of the border help drinks maker AG Barr grow overall annual revenue by 10% year on year.

The soft drinks group's latest trading statement disclosed Irn-Bru had performed well in Scotland and had witnessed "excellent" growth in the north of England.

Irn-Bru's performance comes despite no increase in its overall marketing budget over the past 12 months.

But AG Barr, which also owns exotic juice brand Rubicon, warned rising inflation and static household incomes would impact group sales in 2011.

It said sales of Rubicon, which is sold in London corner shops, had grown by 30% and the brand now boasted sales of around £50m.

AG Barr acquired the business in 2008 for £59.8m. It said sales have doubled since the acquisition.

The company has also reported growth across its carbonates range, which includes own-brand flavoured drinks such as cream soda and ginger beer.

The company is anticipating a 5% growth for the three months to 31 January 2011, compared with same period last year.

AG Barr said it had kept its marketing budget at similar levels for the past two years.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage