Sponsored feature

PROMOTIONAL FEATURE: Marketing Society Awards 2011

Marketing Society Awards 2011
Marketing Society Awards 2011

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever

If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence, in association with Marketing, and sponsored by BT.



Over the past 26 years, The Marketing Society Awards have set the standard for marketing excellence and established a reputation as the leading marketing awards programme in the UK.
This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented number of opportunities to be a winner.
The 22 categories include a new Mobile Marketing award as well as ones for Customer Insight, New Brand and Brand Extension.
In addition, the awards night itself, at the London Hilton, Park Lane, on Monday 6 June, will be a memorable opportunity to celebrate in the company of the UK's leading marketers.
This year, the chairman of the awards judges is Ken Wood, chief executive, Weetabix. He will preside over a panel of expert marketers that also includes Rupert Thomas, marketing director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand director of Aviva.
Each year these awards add to the industry's knowledge on marketing excellence. The winning case studies will appear in Marketing and on its website (marketingmagazine.co.uk).
All shortlisted and winning case studies will also be available for members of The Marketing Society via its website (www.marketingsocietyawards.com). Selected winners, meanwhile, will be showcased at Marketing Society events throughout the year.
The Marketing Society will be publishing more insights from the panel of awards judges over the next few weeks. To read these, visit The Marketing Society's blog at http://blog.marketing-soc.org.uk/. The closing date for entries to The Marketing Society Awards for Excellence 2011 is 11 February. For full details of how to enter, visit www.marketingsocietyawards.com.
The Marketing Society Awards for Excellence 2011 6 June 2011, 7pm-1am, London Hilton, Park Lane. Contact Steven Lewis on 020 8267 4042 for further details.


The Marketing Society Awards for Excellence 2011 - Judges 2011
Ken Wood, chief executive, Weetabix (chairman of the judges),
Ian Armstrong, European communications manager, Honda,
Kerris Bright, chief marketing officer, BA,
Sally Cowdry, UK marketing director, O2,
Martin George, chief marketing officer, Bupa,
Jon Goldstone, marketing director, Premier Foods,
Jan Gooding, global brand director, Aviva,
Craig Inglis, marketing director, John Lewis,
Chris Jansen, marketing director British Gas Services,
Catherine Kehoe, group brand and communications director, Lloyds TSB,
Vince Kerr, marketing director, UK and Ireland, Fujitsu,
Alistair Macrow, UK marketing director, McDonald's,
Pete Markey, marketing director, RSA,
Ian Marsh, marketing director, Blackrock,
Sheila Mitchell, deputy director marketing, Department of Health,
Professor Vince-Wayne Mitchell, Cass Business School,
Dawn Paine, marketing director, Nintendo,
Amanda Rendle, global head of marketing CMB, HSBC,
Timothy Ryan, senior vice-president marketing, EMI Music,
Jim Slater, marketing director, Costa,
Rupert Thomas, marketing director, Waitrose,
Suki Thompson, managing partner, Oyster-catchers,
Sarah Warby, marketing director, Heineken.


Judges in the spotlight


Hugh Burkitt, Chief executive, The Marketing Society

What did the best marketing of 2010 look like?
Barclays' sponsorship of the 'Boris bikes'. Visible, much-needed to reconnect Barclays with the public, fun to ride and a real contribution to sustainability.
What are the ingredients of marketing excellence?
An original strategy, brilliant execution and outstanding results.
What advice would you offer to marketers looking to create best-practice marketing?
Buy a copy of Marketing Excellence 2.

Alistair Macrow, UK marketing director, McDonald's

What advice would you offer to marketers looking to create best-practice marketing?
Always focus on your customers, how they are feeling, how you want to influence them and how you expect your marketing activity to achieve that influence, and don't accept compromise.
The greatest marketing is not the coolest promotion, most beautiful piece of print or most amusing TV ad, it's the piece of work that reaches its target audience and makes them stop, think and change their mind or actions.

Pete Markey, Marketing director, RSA

What did the best marketing of 2010 look like?
John Lewis and Virgin - smart, sophisticated and brand-led campaigns, with a clear message and single-minded focus on re-enforcing a clear and outstanding brand presence.
Other highlights included IKEA's 'Cats' and 'Kitchen' campaigns, both of which took the brand experience beyond the spot and opened up the opportunities presented by social media. Love it or hate it, Gocompare also got people talking, with impressive results to boot.

Martin George, Chief marketing officer, Bupa

What did the best marketing of 2010 look like?
Despite the tremendous impact of new brands, particularly those that have emerged from the ecommerce revolution, my marketing highlight of 2010 was definitely John Lewis.
It is a brand with tremendous heritage and a traditional ownership structure, which has modernised its 'Never knowingly undersold' mantra and embarked on a wonderfully engaging communications campaign that makes it as relevant today as it has ever been.




Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage