BT claims highest broadband market share for eight years

YouView:  BT adds boxes to its broadband offering
YouView: BT adds boxes to its broadband offering

Sales of BT's broadband offering have pushed the company's market share to 53%, its highest for eight years, according to third-quarter results published today (3 February).

The group's BT Vision service, which managed to add just 53,000 subscribers in its first eight months of operation to November last year, added an additional 40,000 subscribers. The company is expected to add YouView boxes to its broadband offering later this year.

However, its broadband proposition is a bigger hit with consumers – 188,000 new customers joined the service in the three months to 31 December, giving BT a 53% market share.

BT has promoted its high-speed broadband offering with the Race to Infinity campaign by AMV, which completed earlier this month, asking communities to register their interest in fast broadband.

Ian Livingston, chief executive of BT, said: "Profits and cash flow in the quarter were ahead of last year. BT Retail had a good quarter with growth in business revenues, and our highest share of DSL broadband net additions for eight years.

"Openreach benefited from a stronger broadband market and growth in its copper line base. BT Global Services is now expected to be cash-flow positive this year, a year earlier than targeted.

"These results show that we are making progress on a number of fronts. There is always more to do, but our performance underpins our outlook for this year and the period to 2012/13."

Group revenue slipped by 3% to £5bn for the quarter, with pre-tax profits increasing by 30% to £531m. This is broadly consistent with figures for the nine months to 31 December, with revenue slipping 3% to £15bn, but profits rising 20% to £1.5bn.

Rival Vodafone also issued a financial update today, with revenue rising 3% to £11.9bn, to 31 December 2010.

Its profits for the year-end are expected to surge on the back of a deal with Apple in the US, allowing Verizon to sell the iPhone later this month, breaking the long-standing exclusivity deal with AT&T. Vodafone owns a 49% stake in Verizon.

Vodafone profits are expected to increase, up to £12.2bn by year-end.

Vittorio Colao, chief executive, of Vodafone, said: "This is the fifth successive quarter of service revenue growth improvement, with strong results from India, Turkey, the UK and Vodacom.

"In addition, Verizon Wireless continues to show strong momentum. Our performance has been driven by the effective execution of our strategy to strengthen our businesses and deliver growth, particularly in data services and emerging markets."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message