Event for senior marketers to launch in September

BrandMAX: takes place at Altitude 360 in London's Millbank Tower on 21 and 22 Sept
BrandMAX: takes place at Altitude 360 in London's Millbank Tower on 21 and 22 Sept

A new two-day conference and networking event for senior marketers, BrandMAX, is to take place at the iconic Altitude 360 venue in London's Millbank Tower on 21 and 22 September.

The biggest names in global marketing and communications will be brought together by Marketing and Haymarket Brand Media, which runs the annual Media 360 conference.

BrandMAX will focus on every aspect of the marketing mix and how to optimise ROI.

It will highlight the most significant examples of brand building, digital communication, experiential marketing and public relations in recent times, thanks to the support of Haymarket’s other leading marcomms brands, Campaign, Brand Republic, mediaweek.co.uk, Event, Revolution, C&IT and PR Week.

Rachael Stilwell, publishing director of Haymarket Brand Media, said: "The marketing landscape has changed so dramatically in the past 10 years that those who have been involved with marketing for many decades are throwing their hands up in the air and saying that we need to rethink, to reinvent the way that we approach brand communications."

The summit will have room for 250 senior marketers, sponsors and leading advertising and communication practitioners who want to be part of the debate.

Stilwell said: "We have the opportunity to bring together leading thinkers from all sides of the marketing and communications mix. Indeed, Haymarket has undertaken to host up to 100 senior brand marketers at BrandMax."

BrandMAX 2011 will feature a main conference agenda with a number of keynote sessions, exploring technology, consumer trends, integration, creativity, globalisation and ROI.

Key players from the world of marketing who have something really significant to say about the future of brand optimisation will address delegates.

Attendees will also have the opportunity to hear five best-of-the-best, brand case studies, selected by Campaign, that represent the ultimate examples of integrated communications.

Stillwell said: "BrandMAX 2011 has been designed to provide senior marketers from both client and agency businesses with an opportunity for a collective rethink.

"We will hear the best-of-the-best case studies on brand optimisation spanning all channels and debate together how we can maximise our results by redirecting funds to other channels, by changing our creative execution, by embracing technology, by changing our back room team – through transformational thinking."

Participants can tailor aspects of the event to their individual needs and hear from a range of 15 best-of-the-best brand case studies that highlight specific marketing challenges and the strengths of different channels and disciplines.

These case studies will be break-out sessions in a series of specialist channel hubs, including media, experiential and PR, championed by mediaweek.co.uk, Event and PR Week, respectively.

BrandMAX, the definitive two day conference and networking event for global marketers, is taking place at the iconic Altitude 360 venue at London’s Millbank Tower on 21 and 22 September 2011.

For information contact Celia Miranda at Haymarket Brand Media on celia.miranda@haymarket.com or 0208 267 4919

For news on the event and speaker updates, please visit the event website at www.brand-max.net

Haymarket Brand Media publishes Marketing, Campaign, Brand Republic, mediaweek.co.uk, Event, Revolution, C&IT (Conference and Incentive Travel) and PR Week.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel