Domino's Pizza goes for motorway market

Domino's Pizza: opening 43 stores at Moto motorway services
Domino's Pizza: opening 43 stores at Moto motorway services

Domino's Pizza is to open up to 43 stores at motorway services operated by Moto, as part of plans to almost double its outlets by 2020.

The first two stores will open in the spring and will be situated on the M4 in Wiltshire and the M40 in Oxfordshire.

The chain currently has 665 stores and plans to have 1,200 stores by 2020.

All the new stores will be franchised, in line with other Domino’s stores in the UK.

They will be open until 11pm, in keeping with existing stores.

Chris Moore, chief executive of Domino’s Pizza, said: "Motorway services have really developed over the last five years and this is a great chance for us to start feeding hungry road users."

The move comes as the company reports that its pre-tax profits rose 27% to £38m in its full financial year, boosted by an uplift of nearly two-thirds in online sales.

The group said that sales generated from its iPhone app in the UK and Republic of Ireland exceeded more than £1m in three months.

Moto is a motorway services operator with 48 sites across the country.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer