British 'uncomfortable' about making mobile payments

Mobile payments: smartphone users the most enthusiastic about the idea
Mobile payments: smartphone users the most enthusiastic about the idea

Half of British consumers are uncomfortable about making cashless payments using a mobile phone, according to new research.

In a survey of 2,500 members of Springboard UK, the market research experts, on behalf of Vision Critical, half of respondents (51%) reported being fairly or very uncomfortable at the prospect of mobile payments.

The survey's findings will come as a blow to companies such as O2 and Orange, which are launching mobile payment systems later this year.

Women were particularly sceptical, with just 21% saying they would be "comfortable" making mobile payments. In men, this increased to 33%, but jumped to 41% in men aged 18 to 34.

Mike Stevens, head of research at Vision Critical in London said: "A lot of people are clearly uncomfortable. There is a perceived security risk that will need to be addressed as services are rolled out. Banks could play a strong role here – they are generally more trusted by their customers than other players in the mobile payments game."

Respondents also had views about how money would be debited from their handsets.

A total of 41% favoured funds being debited directly from a bank account, while 20% wanted a dedicated "mobile wallet".

The research suggests that mobile payments would drive down the use of cash more than the use of credit or debit cards.

Some 33% said they would spend a lot or a little less with cash and debit cards, while 22% said they would spend less on their cards.

The most encouraging news for those planning mobile payments is that users of smartphones are the most enthusiastic about making mobile payments.

IPhone users lead the way, with 48% "very" or "fairly" comfortable with making mobile payments, with figures for Blackberry and HTC users a little lower, but still much higher then those who do not use smartphones.

O2 and Orange will launch mobile payments systems later this year, with Apple believed to be considering using iTunes for mobile payments.

YouGov research published last month also suggests consumer reluctance, with 37% of those surveyed found to be wary of making mobile payments, but incentives such as loyalty driving use.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers