The 11-month campaign will break on E4 tonight (17 February) as part of an exclusive partnership between Pizza Hut Delivery and Channel 4, which has been brokered by Starcom.
The ad has been created by Channel 4's in-house creative agency 4Creative. It features the Pizza Hut "boss" employing attractive male and female models to deliver pizzas that are also "hot and steamy."
The boss explains that since sexy people "can't ride mopeds" Pizza Hut Delivery has hired "fast, smart and average-looking people" instead.
Mags Dixon, director of marketing at Pizza Hut Delivery, said: "Partnering with E4 and developing a campaign that will run exclusively on its channel, fits perfectly with our strategy for the Pizza Hut Delivery brand.
"We were keen to utilise the 4Creative resource to ensure the advert was produced in the tone our target audience resonates with. We are extremely excited to announce this partnership, which we believe will put the Pizza Hut Delivery brand front of mind for 18- to 34-year-olds ordering a takeaway or delivery pizza."
David Amodio, Channel 4 strategic sales manager, said: "Exploring new ventures like this, such as branding ads to ensure maximum cut-through, is a great concept. And Using Virtuous Systems offers the client a superb opportunity to measure, and optimise, the direct value and effectiveness of the campaign in a way that hasn't been done before."