Alcohol ad ban calls slammed by industry

Alcohol: ad ban is slammed by drinks industry
Alcohol: ad ban is slammed by drinks industry

Drinks giant Diageo, the Portman Group and ISBA have criticised the British Medical Association (BMA) and a Tory backbencher for calling for an alcohol ad ban.

Next week Dr Sarah Wollaston MP will unveil a private members bill supporting the introduction of a wide-ranging alcohol ad ban based on French legislation, which includes restrictions on sports sponsorship, to protect children.

The BMA, through an article in its house magazine the British Medical Journal, has announced that it will support the bill. It has called for a ban on alcohol marketing and promotions, the introduction of a minimum price per unit of alcohol and the strengthening of existing licensing laws.

Simon Litherland, managing director, Diageo Great Britain, said: "The alcohol industry works very hard to ensure that it does not target advertising to anyone under the age of 18 and there are clear measures in place to ensure this does not happen. 

"At Diageo, like the many other industry players, we have rigorous internal codes, and comply with the relevant self-regulatory promotion, advertising and broadcasting codes."

David Poley, the chief executive of the Portman Group, the alcohol industry's responsible drinking body and marketing watchdog, said: "We have to get past this myth once and for all that exposure to alcohol marketing causes children to drink."

He said the call for a French-style advertising ban was "entirely unfounded".

Mike Hughes, ISBA director general said attacking advertisers would not help tackle the "genuine problems of excess consumption by a minority of drinkers in this country".

He accused "BMJ authors and their allies" of setting out to "systematically misinform themselves and others about the facts".

He said: "The trouble is that Dr Wollaston’s case is not supported by the facts. There is no evidence that the sight of advertising makes children want to drink. Despite the attempts by campaigners to show otherwise, they have failed."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83