Kate Garraway readies celebrity online voucher site

Goodypass.com: Kate Garraway to launch online daily deals service
Goodypass.com: Kate Garraway to launch online daily deals service

Kate Garraway, a presenter of ITV1's 'Daybreak', has signed up 12 celebrities for the forthcoming launch of her online daily deals service, Goodypass.com.

The service, which has been running in beta since November, currently features deals for items such as beauty treatments and adventure days, recommended by Garraway.

Speaking alongside Peter Briffett, UK managing director of group-buying service LivingSocial at the Social Media World Forum yesterday (29 March), Garraway revealed how the service would officially rollout in about four weeks' time, with an online and offline PR push and launch party.

Each celebrity will have their own portal on Goodypass.com, which will include video, photos and a blog, from where they recommend deals.

The celebrities will not have tried these deals in every case, however.

Garraway would not disclose the revenue model for the site or the names of the celebrities which have been signed-up, saying only "They are not exactly going to be likes of David Beckham".

Garraway, when asked if the online voucher market was becoming a crowded market place, said: "Having celebrities making recommendations gives us an edge because it creates a buzz around the products and creates trust."

Briffett said that the marketplace was still young.

He said: "There is still no dominant player in the market and everything is everything to play for."

The rise of social commerce sites is best illustrated by LivingSocial and Goodypass.com rival, Groupon, which last January raised nearly $1bn investment.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage