Diet Coke readies Karl Lagerfeld collection

Diet Coke: limited edition bottle designs created by Karl Lagerfeld
Diet Coke: limited edition bottle designs created by Karl Lagerfeld

Diet Coke has partnered with fashion designer and photographer Karl Lagerfeld for a second time to create three limited edition bottle designs for the brand's new ad campaign.

The TV campaign is expected to roll out this summer, when the limited edition bottles become available, and will run across Europe. It will feature the Diet Coke character puppets, Bernadette, Eleanor and Irene.

Another part of the campaign features images shot by the Chanel designer, using supermodels Coco Rocha, Heidi Mount and Jeneil Williams.

The "Diet Coke limited edition collection by Karl Lagerfeld" features three new designs, each based on one of the Diet Coke puppets, and will be available individually or in a collector's box designed by Lagerfeld.

Lagerfeld said: "It's exciting for me because I love the idea and, as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love."

Lagerfeld first designed a limited edition bottle for Diet Coke last year. In October, Diet Coke partnered with celebrity jewellery designer Johnny Rocket to launch a limited edition crystal bottle made with Swarovski elements.

Diet Coke readies limited edition Karl Lagerfeld bottle collection


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83