HR Owen chief Andy Duncan unveils Ferrari retail service

HR Owen: Andy Duncan joined as chief executive in September 2010
HR Owen: Andy Duncan joined as chief executive in September 2010

HR Owen, the luxury car dealership company, is creating a bespoke Central London showroom for Ferrari in partnership with the Maybourne Hotel Group.

The project, led by HR Owen chief executive and former Channel 4 boss Andy Duncan, will feature the launch of a Ferrari Atelier at The Berkeley Hotel in Knightsbridge.

The service will allow customers to buy a bespoke Ferrari, including tailored colouring, seat type, material, and in-car information and entertainment technology. The aim is to provide a more "contemporary" service expected with luxury purchases, with a greater emphasis on digital technologies.

Customers will be able to spend the day at the Maybourne Hotel Group-owned Berkeley, using its spa and restaurants. The Atelier area will also feature a number of Ferrari displays, including classic models and Formula 1 vehicles.

Duncan, speaking exclusively to Marketing, said: "It’s a good example of the industry beginning to adapt to customers' wants and needs. In Maybourne Hotel Group and Ferrari, there is a good brand fit,"

The move comes after HR Owen, which also operates UK dealerships for Rolls Royce, Bentley and Bugatti, reported preliminary results with revenues up 26% year on year, to £158m.

Former Unilever marketer Duncan, who joined HR Owen in September last year, said the luxury car market was showing positive signs.

He said: "We had a strong 2010 and we’re looking to build on that in 2011. We have to be cautious, with all the tax rises and public sector cuts. We’ve closed our Alfa Romeo business, but there is still potential to grow the business."

Duncan added that he expects the market to "move forward" more significantly in 2012, partly as a result of the Olympic Games and the Queen’s Diamond Jubilee.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer