Mayor to launch unified agency for London

Dame Judith Mayhew-Jonas: new agency's interim chair (photo: Adrian Brooks)
Dame Judith Mayhew-Jonas: new agency's interim chair (photo: Adrian Brooks)

Mayor of London Boris Johnson will this morning (1 April) unveil the capital's new "super agency", London & Partners, which combines the bodies Think London, VisitLondon and Study London into one organisation.

The agency has been created to "promote London with one single voice", and will be led by the interim chair, Dame Judith Mayhew-Jonas, chairman of the New West End Company.

The agency will have the responsibility of promoting the capital as a destination to visit, work, invest and study in, and has been provided with £14m worth of funding for the next four years.

The three bodies have been merged after the Coalition Government revealed it was cutting its £480m settlement to the London Development Agency (LDA) from this month. The LDA traditionally provided funds of £11.7m to VisitLondon each year.

Martine Ainsworth-Wells, marketing director for VisitLondon, is understood to be involved in the marketing department during the launch period of the new agency.

The identity of the marketing director for London & Partners is not yet known and is not expected to be announced today.

The board will also include Grant Hearn, executive chairman of Travelodge.

Last month, the mayor called a pitch for an agency to handle advertising work for the new body.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage