C4's Radcliffe to move to chief marketing post at ITV

Rufus Radcliffe: joins ITV as group marketing and research director
Rufus Radcliffe: joins ITV as group marketing and research director

Rufus Radcliffe, marketing controller for Channel 4, has been appointed group marketing and research director at ITV, replacing group marketing director David Pemsel who left last year.

Radcliffe will take charge of ITV’s marketing strategy and brand development across all platforms, and will oversee the viewer and trade marketing teams, media planning, ITV Creative and continuity, as well as research and customer insight.

He will report to Peter Fincham, ITV director of television.

At Channel 4, Radcliffe oversaw all programme and brand marketing activity across all platforms, including Channel 4, E4, More4, Film 4 and 4OD, and also developed trade marketing activities, including last autumn’s star-studded "Upfronts".

In his 10 years at Channel 4, he was part of the E4 launch team and was involved in the launches of More4, C4+1 and catch-up service 4OD. Radcliffe started his career at advertising agencies J Walter Thompson and McCann Erickson.

Fincham said: "Rufus has a terrific track record as a creative marketer working across a range of programmes, channels and digital services. Continuing to build and develop the success of ITV’s brands is a core part of our ongoing transformation plan. Rufus will have a pivotal role to play and is an exciting addition to our team."

Radcliffe’s role differs to the one held by Pemsel, who sat on the ITV board until a restructure in July 2010, when Fincham took on overall responsibility for the marketing division. Pemsel announced his departure a week later.

Radcliffe said: "After 10 unforgettable years at Channel 4, the chance to market ITV, one of Britain's biggest and best-loved brands, was too good to turn down. As the transformation plan gathers momentum, it feels like the perfect time to join."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message