GSK puts 19 brands up for sale

Zantac: GSK brand goes up for sale
Zantac: GSK brand goes up for sale

GlaxoSmithKline has announced plans to sell off 19 brands from its non-core over the counter business in order to focus on its "priority brands" in the Consumer Healthcare business.

GSK will sell a range of brands with sales of more than £5m per annum, including Nytol and FiberChoice, a dietary supplement.

GSK has said that certain brands have "lacked focus" due to other global priorities and says that other companies would be able to "maximise the potential they offer".

GSK plans to focus its Consumer Healthcare business on the oral health, wellness (OTC) and nutrition categories, which includes brands Sensodyne, Panadol and Horlicks.

GSK aims for the re-focused business to lead the market in the smoking control, denture care, dental sensitivity, analgesics and nutrition categories.

Andrew Witty, chief executive of GSK, said:  "Consumer Healthcare is a key growth driver for GSK.  But it is important that we focus this business around product categories, brands and markets where we have most depth and competitive advantage, with the best prospects for strong growth. 

"This divestment is also an example of our commitment to focus on realising value and enhancing returns to shareholders."

This week GlaxoSmithKline's consumer healthcare division signed a 12-month sponsorship deal with Cineworld Cinemas to promote its Aquafresh Children's toothpaste.

The 19 brands planned to be divested by the end of the year, are:

  1. Abtei, vitamins, minerals and supplements
  2. Alli, weight management
  3. Beano, gastro-intestinal
  4. BC, analgesic
  5. Beconase, respiratory
  6. Debrox, ear wax cleanser
  7. Dequadin, cough/cold
  8. Ecotrin, analgesics
  9. FiberChoice, dietary supplement
  10. Goody’s, analgesics
  11. Granufink, urological
  12. Lactacyd, feminine hygiene
  13. Libenar, respiratory
  14. Nytol, sleep aid
  15. Phillips MOM, gastro-intestinal
  16. Solpadeine, analgesics
  17. Tagamet/Stomedine, gastro-intestinal
  18. Valda, cough/cold supplement
  19. Zantac OTC, gastro-intestinal

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer