Wedding fever helps to restore royal brand, says survey

Royal Wedding: a positive effect on the royal family's popularity
Royal Wedding: a positive effect on the royal family's popularity

The forthcoming royal nuptials could usher in a new era of popularity for the royal family, according to research from JWT London.

An overwhelming 80% of respondents said they believe the Royal Wedding will have a positive impact on how they view the royal family. Some 67% of consumers believe the country still needs a monarchy, and the same number agree they are "a wonderful institution that does a great job."

More tellingly, with the exception of the Queen alone, the younger royals are commanding greater respect from the public than their senior counterparts. William himself has a respect rating of 64%, with brother Harry not far behind on 59% and new addition Kate already at 49%. Princes Charles (42%), Andrew (28%) and Edward (24%) trail in their wake.

Half of the British public (47%) are now planning to show their support for William and Kate's big day – a potential audience of 30 million. However, despite the huge amount of coverage given to street parties, with online grocery giant Ocado selling out of Union Jack bunting, just 16% of consumers are planning an event with their neighbours.

Despite the popularity of Royal Wedding memorabilia, on Twitter just 16% of those surveyed would consider purchasing a souvenir, with respondents describing those who do purchase as "sad", but "typically British".

Of the 16%, the majority (51%) would buy classic collectables such as crystal, china, coins, stamps and dolls.

The survey was carried out among 500 people in the UK.


Reasons for celebrating the Royal Wedding
Why are you planning to celebrate the Royal Wedding ?
Total %
To mark an event in history 60%
To support our future monarch 39%
To be patriotic 36%
I'm a fan of the royals 35%
For my children, it will be something for them to remember 30%
I'm genuinely excited 15%
To bring the community together 13%
It's just an excuse to have a party 11%
Someone I know cares about the royals, I'm tagging along 5%


Respect for the Royals
How much do you respect these members (and future members) of the Royal Family ?
Total %
The Queen 70%
Prince William 64%
Prince Harry 59%
Kate Middleton 49%
Prince Charles 42%
Prince Philip 40%
Prince Andrew 28%
Prince Edward 24%


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer