HMV Group marketing director leaves

Graham Sim: leaves HMV to join Penguin UK
Graham Sim: leaves HMV to join Penguin UK

Graham Sim, HMV group marketing director, is to leave the company for publishing house Penguin UK, while reports suggest the sale of Waterstones has ground to a halt.

Sim, who developed Waterstones’ ‘Feel every word’ brand positioning, HMV’s ‘My inspiration’ ad campaign, and the purehmv loyalty scheme, will join Penguin on 4 July.

The publisher has hired Sim as creative director of its children's division, leading the children’s marketing and publicity team. He will report to Tom Weldon, chief executive of Penguin UK.

The news breaks as reports suggest that talks to sell Waterstones to Alexander Mamut, the Russian billionaire and potential buyer, have halted.

The Independent has reported that HMV’s banks are looking to receive £70m for the book chain, while Mamut is thought to have offered only between £35m and £45m.

The retailer has been struggling to hide financial difficulties, confirming to the city in March that it was "exploring strategic options"  around the Waterstones arm of the business, following a series of job cuts and the closure of 60 high-street stores since the start of the year.

Last month, HMV issued a profits warning, expecting to more than halve its year-end profits to £30m, due to a dire performance on the high street.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers