Editor's comment: The power behind marketing

Noelle McElhatton
Noelle McElhatton

Marketing is a people business, so much so that Marketing's Power 100 list provides a unique industry barometer of the world of brands. So what does this year's ranking tell us?


Although the fairer sex isn't exactly taking over the boardroom, the growing presence of women in marketing's elite is evident in this year's Marketing Power 100. Back in 2000, there were only 15 women in the Power 100; fast-forward to 2011 and that has more than doubled to 33. Jill McDonald, now chief executive of McDonald's UK, is proof that women can make that final step to the top job.

It is noticeable, too, that even as PR tightens its grip on what is openly discussed by brands, it is the female side of marketing - think Amanda Mackenzie, Roisin Donnelly and Jennelle Tilling - that remains most vocal about industry issues.


From Gocompare to Asos and eBay, dotcoms have doubled their presence in our list from five last year to 10, as they start to attract the best marketers to help them succeed. Women have carved niches in ecommerce in particular.


Compared with a static 2009, there were several high-profile moves at brands such as Virgin Media and Morrisons. A more confident market - there are 28 new entries - has lifted the recruitment freeze and marketers who had been riding out the recession are on the move again.

It all suggests a sector that has rediscovered its mojo, albeit in a more considered, business-like fashion. Click to our list, sit back, relax and read our who's who of marketing.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Mark Zuckerberg lookalike turns to therapy in WeChat ad
Microsoft profits boosted by cloud computing drive
Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps