The finalists are Neil Blakesley, vice-president of marketing at BT Global Services, Sally Cowdry, marketing director at O2, Craig Inglis, director of marketing at John Lewis, and Amanda Mackenzie, chief marketing and communications director at Aviva.
Blakesley is credited with turning around the global services business, while Cowdry has revamped O2’s ad strategy and overseen the launch of O2’s GuruTV channel on YouTube.
Inglis is credited with dramatically improved the marketing communications of John Lewis, driving strong financial results, and Mackenzie has spearheaded a greater customer-centric approach to marketing at Aviva.
The shortlist was compiled through a combination of votes from readers of Marketing and the views of an expert judging panel who considered the professional records of leading candidates over the last year.
The winner will be announced at The Marketing Society Awards for Excellence ceremony on 6 June at the London Hilton.
To book a place at The Marketing Society Awards 2011, visit www.marketingsocietyawards.com. For more information about the awards, contact email@example.com.