The Mail on Sunday's new rewards scheme will offer various benefits to frequent readers. Readers who pay £2.30, the combined price of the Saturday issue of the Daily Mail and The Mail on Sunday, will be entitled to a range of benefits, such as a £5 Tesco voucher. Similar benefits will be offered by other commercial partners.
A raft of commercial partners involved in the scheme include many of the biggest names on the high street: Tesco; Morrisons; Waitrose; John Lewis; BP; Boots; Sainsbury's; WHSmith; Pizza Express; Vue Cinemas; Odeon; Cineworld and Merlin Entertainments.
The initiative was unveiled yesterday to the country's media planners by Marcus Rich, deputy managing director, John Teal, commercial director, and Roland Agambar, chief marketing officer across Associated & Northcliffe.
The marketing initiative has been driven by The Mail on Sunday's ongoing attempts to shift away from its other promotions such as covermounts and CD giveaways, which have been a staple of the newspaper for many years.
The scheme is initially beibng rolled out in Scotland this week, ahead of an expected rollout in England.
Consumers who want to sign up to the scheme can visit a Mail Online microsite.
In April, The Mail on Sunday registered a circulation of 1,944,434, down 2.37% on the year.