EasyJet steps up opposition to APD

EasyJet: leading the opposition to a rise in Air Passenger Duty
EasyJet: leading the opposition to a rise in Air Passenger Duty

EasyJet has launched a campaign detailing its opposition to rises in Air Passenger Duty (APD), claiming it will reduce tourist spending in the UK by £475m a year.

The campaign, created in-house, will run across press and online and uses the strapline "Tax planes, not people". The campaign kicks off today (18 May).

It is supported by independent research, commissioned by easyJet, which highlights possible damage to the UK economy if APD rises again.

Carolyn McCall, the budget airline's chief executive, said: "This independent report shows that the Government’s proposals on APD would be bad for the environment and the economy.

"APD has already risen by 140% since 2007 on short-haul flights. This report provides convincing evidence that the Government should not impose further increases in APD on short-haul flights and should rethink its policy on aviation taxation.

"EasyJet is in favour of a move to a per-plane tax. Four out of five British passengers would be better off under such a tax and, more importantly, it would encourage the industry to fly more efficiently."

EasyJet kick-started the campaign with a publicity stunt, in which it delivered £5m in fake money to the Treasury this morning.

The airline argues that the fake money is the equivalent amount of APD tax collected by the airline from its passengers each week.

The Government has proposed a hike in APD, from £12 per person to a possible £16 per person on short-haul flights.

It announced a freeze on the tax for the next year, after which APD is set to rise from a total of £2.2bn last year, to £3.6bn in 2016.

The independent report commissioned by easyJet claims that the proposed increases in APD will reduce UK passenger numbers by three million a year and increase CO2 emissions by up to 360,000 tonnes annually, through a rise in long-haul flights.

The report states that the changes to APD would succeed in reducing the total number of flights from the UK, but could lead to a loss of up to 77,000 jobs, reduce UK GDP by £2.6bn a year and cut UK tourism spend by £475m a year.

In March, the travel and tourism industry launched a campaign for a 'Fair Tax on Flying', created by travel body ABTA and supported by more than 25 businesses such as BA and lastminute.com, urging the Government to halt rises in APD ahead of the Budget.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message