London 2012 Olympic torch relay route kicks off at Land's End

Lord Coe: chair of Locog
Lord Coe: chair of Locog

The official route of the London 2012 Olympic torch relay has been revealed today (18 May), starting at Land's End.

The London Organising Committee of the Olympic and Paralympic Games (Locog) said the 70-day relay will start from Land’s End, Cornwall, on 19 May 2012, and will be carried by 8,000 people.

The Olympic Flame will arrive in the country from Greece a year from today and visit England, Ireland Scotland and Wales.

Locog has confirmed the first 74 locations that the torch will visit and these include the cities of Liverpool, Aberdeen and Manchester.

It will also pass through six islands: the Isle of Man, Guernsey, Jersey, Shetland, Orkney and the Isle of Lewis.

The London 2012 Olympic Torchbearer nomination programme also launched today, with support from its three presenting partners, Coca-Cola, Samsung and Lloyd’s TSB, to find 8,000 "inspirational" torch bearers.

Sebastian Coe, chair of Locog, said: "The Olympic Flame will shine a light right across every nation and every region of the UK and showcase the very best of who we are and where we live.

"The first locations on the route confirmed today give a flavour of the reach the Olympic torch relay will have around the UK and how extensive the opportunity for starting to celebrate the London 2012 Olympic Games will be."

This morning, Lloyds TSB and Visa announced their promotion of cashless payments in the run-up to the Games, through a partnership with Samsung to use their NFC-ready handsets.

The 2012 torch – which is being created by east London designers Edward Barber and Jay Osgerby – is due to be unveiled next month.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message