VisitEngland launches iPhone app

VisitEngland: free iPhone app promotes UK-based holidays
VisitEngland: free iPhone app promotes UK-based holidays

VisitEngland, the tourist board, has launched a free iPhone app to provide UK-based holiday and day-trip ideas to tourists.

The "Enjoy England" app allows users to search more than 1,000 suggestions of places to visit and experiences while visiting England.

The app uses GPS mapping to locate where people are in England and to find tourist activities nearby, while users can personalise their search terms by looking for indoor or outdoor activities, most popular suggestions, or free events.

The app, developed by 2ergo, offers users access to travel articles and reader tips from The Guardian's website and VisitEngland’s site,

People are encouraged to share their experiences by connecting to social media sites Facebook and Twitter to show their friends and family where they are visiting within England.

Tim Holt, senior marketing manager, VisitEngland, said: "Our goal was to build an app that allows users to enjoy England and find the hidden gems and great experiences that make a memorable day out.

"The iPhone provides us with a unique opportunity to showcase what England has to offer; amazing days out, a rich heritage, and a variety of ways to enjoy every minute of your time."

VisitEngland represents public and private tourist organisations in England and is partially funded by the Government.

In October last year, the tourist board escaped a swathe of cuts to public bodies during the Government’s efficiency drive, because it performs a "technical function" that should remain independent, according to the Department for Culture, Media and Sport.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands