Johnson & Johnson to restructure marketing operations

Johnson & Johnson: global restructure
Johnson & Johnson: global restructure

Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure of its consumer business to streamline the division and give more authority to regional market heads.

The restructure, led by Jesse Wu, worldwide chairman of J&J's consumer healthcare division, abolishes the existing global reporting structure to create four geographical units: EMEA; North America; Asia Pacific; and Latin America.

The EMEA unit has been split into Northern Europe and Emerging Markets, with former UK managing director Juan Jose Gonzalez leading the former. Each regional head reports to Wu, along with the head of global franchise organisations, Pericles Stamatiades. Marketing teams are being shaped to match the structure.

Reporting into Stamatiades are the four franchise leads within the consumer category. Stamatiades will oversee Bill Murphy, president of Over-The-Counter; Rick Rizzo, president of Oral Healthcare; Walter Grundy, president of Women’s Healthcare; and Stefano Curti, president of Skin Care.

It is understood that reorganisation is designed to simplify the previous operating structure, which saw J&J’s global healthcare category and global markets separated into two camps: Global Business Units (GBUs) and General Marketing Organisations (GMOs). The two divisions were not based on regional areas and, sources claim, hindered the company’s efforts to develop the global presence of its brands.

The changes follow a series of product recalls by the company in the US, which led to a US government probe into J&J’s handling of the situation last May. One of the products under mass recall was Tylenol, the popular children’s medicine. The recalls came from J&J’s McNeil Consumer Healthcare arm, within the OTC franchise.

The company has said that the US OTC business will be a separate organisation, in order to devote greater focus to its McNeil brands. The restructure of the consumer unit is also intended to create clear lines of responsibility to prepare for any potential future product issues.

Goggins announced her early retirement from the position at the top of J&J’s consumer division in December last year.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers