Vettel becomes first global brand ambassador for Infiniti

Infiniti deal: Simon Sproule of Nissan Motor Company with Sebastian Vettel
Infiniti deal: Simon Sproule of Nissan Motor Company with Sebastian Vettel

Sebastian Vettel, the Formula 1 world champion, is to become the first global brand ambassador for Infiniti, the Japanese luxury car manufacturer.

The commercial deal means the 23-year-old German will be the face of the campaign to raise Infiniti’s brand profile and products during events and race weekends.

Vettel, who is also a brand ambassador for Tag Heuer, is likely to be in receipt of further high-profile sponsorships deals.

The move comes two months after the car manufacturer announced a major partnership with the Red Bull Racing Team for the 2011 Formula 1 season.

Vettel is a member of the Red Bull Racing Team and drives an RB7, part of the Infiniti range, as does team member Mark Webber.

Simon Sproule, chief vice-president, global marketing communications, Nissan Motor Company, said: "Red Bull Racing have demonstrated over the course of their short history in F1 that they are a great challenger brand, unafraid of taking their own approach to creating a winning team.

"At the core of this emergence has been the inspired performance of Sebastian Vettel. As we developed the partnership with the team, so it was a natural progression to also work more closely with Sebastian, and today we formally welcome him to the Infiniti team."

Red Bull extended its contract with Vettel in March, making the current F1 world champion part of the Red Bull Racing team until the end of 2014.

The global Infiniti F1 programme has been developed and managed by PRISM, the sponsorship agency.

Vettel is currently leading this year's F1 World Championship.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network