London & Partners completes team with chief exec

Gordon Innes: London & Partners' chief executive
Gordon Innes: London & Partners' chief executive

London & Partners, the promotional agency for the UK's capital, has appointed Gordon Innes as its chief executive.

Innes will take up his role in the summer, leading the new agency in the run-up to the London 2012 Olympic and Paralympic Games.

He replaces Danny Lopez, the group director for business support and promotion at the London Development Agency (LDA), who has acted as the interim chief executive for London & Partners, since it launched on 1 April.

Innes is currently director of the Low Carbon Business Team at the Department for Business Innovation and Skills (BIS), which he has held for the past 15 months.

In this role, Innes oversees the creation of the country's Green Investment Bank, which will invest in low-carbon infrastructure projects, and the UK’s transition to a green economy.

Innes has previously held senior positions at BIS and the Foreign Office. Prior to this, Innes worked at UK Trade & Investment (UKTI), in which he led the marketing and communications team that promoted the UK economy in North America.

Boris Johnson, Mayor of London, said: "An extraordinary city requires extraordinary leadership. In Gordon, London & Partners has found the skills to take London’s stunning to new brand to project our story around the world. He joins at an amazing point in the capital’s history.

"With the 2012 Games just over a year away, we have this unique, once in a lifetime opportunity, to secure London as the best big city in the world for generations to come."

London & Partners was created by combining the remits of promotional agencies VisitLondon, Think London and Study London. It is a not-for-profit public private partnership that is part funded by commercial partnerships and part funded by the Mayor of London.

Earlier this month, the agency named Martine Ainsworth-Wells as its director of marketing and communications.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug