Zara Phillips joins Beckham as Samsung Olympic ambassador

Zara Phillips: Samsung Olympic ambassador
Zara Phillips: Samsung Olympic ambassador

Samsung Electronics has signed up horse-riding gold medallist Zara Phillips as its UK ambassador for the London 2012 Olympic Games.

Phillips will help leverage Samsung's sponsorship of the Games through activity including marketing, advertising, PR and social media.

Phillips will join David Beckham, who Samsung signed up as its global ambassador for London 2012 earlier this month.

Speaking at the signing of the deal, Phillips said: "Samsung is using its sponsorship to encourage everyone to get involved in the Olympic Games and I'm looking forward to helping more people actively participate and be part of London 2012."

Samsung, which is the worldwide Olympic partner in the wireless communications category, aims to use its sponsorship to promote the wireless technology incorporated in many of its products.

Phillips said: "Technology plays such a huge part in helping deliver the games to the fans and taking the spectacle through smartphone technology to those that aren't able to see the events in person."

David Song, Samsung UK's managing director, said: "Zara is a world and European gold medal-winning equestrienne who is training to compete in the London 2012 Olympic Games.

"She is much loved by the public and an ideal spokesperson to help spread the spirit of the Olympic Games to the public."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'
SSE signs 10 year deal to sponsor Wembley Arena