Editor's comment: A digital offering that's more than the sum of its parts

Editor's comment: Noelle McElhatton
Editor's comment: Noelle McElhatton

The digital revolution has transformed the way the business world consumes content. And as Marketing's audience evolves from reading our exclusive client news and longer-form content on paper only, to online and face-to-face environments also, this presents us with a huge opportunity.

That opportunity lies in underscoring Marketing's USP of being the trade title about brands, for brands, and delivering this content in the way readers want.

For this is a demand-led shift: online readership of the work produced by Marketing's journalists is burgeoning. The success of marketingmagazine.co.uk and our daily bulletin means we reached nearly 170,000 unique browsers a month earlier this year.

As we introduce offline and digital subscriptions, we understand that we have to offer you, our readers, a whole lot more in return.

So a central element of this move is the bundling of our content offering across all platforms, including discounted access to Brand Republic's wide range of brand-led conferences and award ceremonies, together with their unrivalled networking opportunities, in a cost-effective package called the Subscribers Club.

It will also mean boosting our investment, both financial and intellectual, in the online space.

As long as readers want Marketing in print, it will continue in that form. But at the same time we are researching where we can invest even further in Marketing's high-quality online journalism on cutting-edge marketing and technology, must-have data and statistics, as well as revelatory strategic secrets behind brilliant brand success stories.

The changes we have outlined will be evolutionary and involve a metered approach, rather than erecting an 'iron curtain' paywall that surrounds some of our rivals.

Here's what our new subscription policy means for you:

- On marketingmagazine.co.uk and brandrepublic.com, you can view a set number of articles each month at no charge, with more available free if you register. The home page of marketingmagazine.co.uk and brandrepublic.com remain free to view at all times;

- Current paid subscribers of our print product will receive complimentary online access until their subscription expires. At this point, they will be offered subscription to their preferred access level, be it Premium Access, Online Access or Print Access;

- Once the free online access limit has been passed, and for further access to our more specialised content including Marketing's renowned bespoke league tables and special reports, readers will be asked to subscribe to one of three packages;

- Premium Access offers the best value in terms of full access to all Marketing's and Brand Republic's current and archived content, but also valuable membership of our new Subscribers Club.
We are confident the model outlined here will mean Marketing delivers on your demand for top-notch journalism about competitive-edge brand strategy as well as access - online, offline and face-to-face - to the marketers steering these strategies.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers