Kallo foods in brand overhaul

Kallo: overhauls brand range
Kallo: overhauls brand range

Kallo organic foods is revamping its natural range and introducing the "thought for food" brand positioning, with a focus on its rice products, this month.

Kallo is looking to market itself to consumers that think about what they eat. The new brand positioning will be conveyed through a redesigned logo in the style of a coat of arms and the motto "In food we think".

The relaunch is supported by a Kallo Food Academy campaign, created by Work Club, featuring outdoor and online activity, with PR handled by Bondy Consulting. Online activity will include a dedicated Facebook page and a short film available on YouTube.

Elaine Underwood, marketing director at Kallo Foods, said: "We wanted to create something very different that not only inspires people to engage with Kallo and think about their food, but rewards them for doing so with new ideas, recipes and apps that they can share with people like them.

"Kallo is well placed to champion thoughtful eating in the UK, which has the potential to positively influence our overall attitude to food and the way we eat."

Kallo is owned by the European organic food company Royal Wessanen. Products in the range include dairy substitute Rice Dream, So Good soya milk and Kallo's own brand of rice cakes, stock cubes and cereals.

In September last year, Kallo Foods appointed Patrick Cairns to the role of chief executive.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message