Kallo foods in brand overhaul

Kallo: overhauls brand range
Kallo: overhauls brand range

Kallo organic foods is revamping its natural range and introducing the "thought for food" brand positioning, with a focus on its rice products, this month.

Kallo is looking to market itself to consumers that think about what they eat. The new brand positioning will be conveyed through a redesigned logo in the style of a coat of arms and the motto "In food we think".

The relaunch is supported by a Kallo Food Academy campaign, created by Work Club, featuring outdoor and online activity, with PR handled by Bondy Consulting. Online activity will include a dedicated Facebook page and a short film available on YouTube.

Elaine Underwood, marketing director at Kallo Foods, said: "We wanted to create something very different that not only inspires people to engage with Kallo and think about their food, but rewards them for doing so with new ideas, recipes and apps that they can share with people like them.

"Kallo is well placed to champion thoughtful eating in the UK, which has the potential to positively influence our overall attitude to food and the way we eat."

Kallo is owned by the European organic food company Royal Wessanen. Products in the range include dairy substitute Rice Dream, So Good soya milk and Kallo's own brand of rice cakes, stock cubes and cereals.

In September last year, Kallo Foods appointed Patrick Cairns to the role of chief executive.


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