Costa Coffee to push Ice Cold range

Costa Coffee: summer ad push
Costa Coffee: summer ad push

Costa Coffee will run its first ad campaign in support of its 'Ice Cold Costa' range, as it seeks to maintain sales in the traditionally tough summer period.

Costa launched the range last year in an effort to diversify its range and revenues, and iced drinks have become a vital battleground against competitors.

The ads, which carry the line 'Welcome to the Ice Age', launch on 1 July and will run across print, outdoor and online.

Marketing director Jim Slater said: 'There used to be a time when coffee chains approached the summer with real trepidation, as hot weather was seen as the scourge of coffee sales.'

He claimed that the chilled-drinks range had beaten rivals in taste tests, and that Costa was  delighted with sales growth.

The campaign marks a departure for the brand, which has previously used ads to criticise rivals such as Starbucks.

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