Argos gears up for TV channel launch

Argos TV: launches tonight on Sky
Argos TV: launches tonight on Sky

Argos is gearing up for the launch of its new TV channel, Argos TV, which goes live on Sky TV at 7pm tonight (15 June).

The channel will broadcast 24-hours a day and will be produced by digital media company ETV Media Group.

The channel will be available on Sky 642 and through Viewers will be able to purchase items and collect them from local Argos stores through the retailer's "check and reserve" service.

The store claims to be the first UK retailer to offer more than 30,000 products from leading brands through a TV channel.

ETV Media will produce four hours of live programming each weekday, from 7pm to 11pm. At weekends, live programming will be broadcast from 3pm to 11pm. The channel will be overseen by director of programmes for Argos TV, Elliot Moscow, who joins from QVC.

Adrian Burleton, business development director at Argos, said: "As the leader in multi-channel shopping, Argos will use television to add a further dimension to the way in which customers can shop for its products from home.

"With the TV home shopping market valued at £750m and growing, it's a great opportunity for us."

Last week, Argos announced a 10% slump in sales, revealing it had been hit by consumers turning away from buying its consumer electronic items.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer