Channel 4 promotes Sarah Owen to head of marketing

Sarah Owen: promoted to head of marketing
Sarah Owen: promoted to head of marketing

Channel 4, the public service broadcaster, has promoted group marketing manager Sarah Owen to the position of head of marketing, following the departure of head of network marketing Rufus Radcliffe to ITV.

In her new role Owen will oversee all Channel 4's consumer and digital marketing and lead a coherent brand strategy for Channel 4's network of TV channels and digital services.

Owen will be charged with prioritising, planning and implementing all Channel 4's on and off-air marketing campaigns and she will report to Dan Brooke, director of marketing and communications.

The role is slightly different to that held by Radcliffe as it includes responsibility for the marketing department but not Channel 4’s in-house creative agency 4Creative or its media planning department, which both report directly to Brooke.

As group marketing director Owen had responsibility for all entertainment, comedy and drama marketing activity. Owen was promoted to group marketing manager in 2008 from the position of marketing manager for E4 and Comedy.

Prior to joining Channel 4 in 2007 Owen was a content director at Bartle Bogle Hegarty from April 2006. She started her career at the BBC where she was brand manager at Radio 1 and marketing manager for news and current affairs.

Brooke, director of marketing and communications at Channel 4, said: "Channel 4 is being reinvented and Sarah is in the cockpit of that mission. She's a great talent and we're lucky to have her."

Owen said: ""I've enjoyed my time so far at Channel 4 immensely and am really looking forward to leading the team during what will no doubt be a fascinating and exciting time for British television."

Brooke's role as director of marketing and communications was created as part of a restructure in June 2010 and his appointment was confirmed by Channel 4 in October.

Radcliffe was appointed as group marketing and research director at ITV in April. He has left Channel 4 but is yet to take up his post at ITV.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers