Channel 4 promotes Sarah Owen to head of marketing

Sarah Owen: promoted to head of marketing
Sarah Owen: promoted to head of marketing

Channel 4, the public service broadcaster, has promoted group marketing manager Sarah Owen to the position of head of marketing, following the departure of head of network marketing Rufus Radcliffe to ITV.

In her new role Owen will oversee all Channel 4's consumer and digital marketing and lead a coherent brand strategy for Channel 4's network of TV channels and digital services.

Owen will be charged with prioritising, planning and implementing all Channel 4's on and off-air marketing campaigns and she will report to Dan Brooke, director of marketing and communications.

The role is slightly different to that held by Radcliffe as it includes responsibility for the marketing department but not Channel 4’s in-house creative agency 4Creative or its media planning department, which both report directly to Brooke.

As group marketing director Owen had responsibility for all entertainment, comedy and drama marketing activity. Owen was promoted to group marketing manager in 2008 from the position of marketing manager for E4 and Comedy.

Prior to joining Channel 4 in 2007 Owen was a content director at Bartle Bogle Hegarty from April 2006. She started her career at the BBC where she was brand manager at Radio 1 and marketing manager for news and current affairs.

Brooke, director of marketing and communications at Channel 4, said: "Channel 4 is being reinvented and Sarah is in the cockpit of that mission. She's a great talent and we're lucky to have her."

Owen said: ""I've enjoyed my time so far at Channel 4 immensely and am really looking forward to leading the team during what will no doubt be a fascinating and exciting time for British television."

Brooke's role as director of marketing and communications was created as part of a restructure in June 2010 and his appointment was confirmed by Channel 4 in October.

Radcliffe was appointed as group marketing and research director at ITV in April. He has left Channel 4 but is yet to take up his post at ITV.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral