P&G launches app for beauty brands

My Beauty Advisor: latest app from P&G brands
My Beauty Advisor: latest app from P&G brands

Procter & Gamble, the FMCG giant, has launched a smartphone app for its beauty and grooming division, to improve consumers' shopping experience and simplify the purchase process.

The 'My Beauty Advisor' app has been developed by Densebrain and is available for iPhone and Android.

P&G claims the app is a "comprehensive, multi-faceted beauty" application that creates a virtual beauty experience for consumers.

It lets consumers look through ranges of products from P&G's Clairol, Covergirl, Olay and Pantene beauty brands.

Users can also browse a free magazine, have a beauty consultation and add products to a virtual "beauty bank" that saves information about consumers' personal choices.

Kevin Hochman, marketing director for Olay, Secret and Venus, said: "Our customers continue to tell us they need guidance to decide which beauty products to use and how to use them to get the look that they want.

"That's why we created 'My Beauty Adviser,' to help women find the best answers in a quick and fun way while on-the-go.

"We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases and believe 'My Beauty Adviser' accomplishes that goal."

In April, Procter & Gamble launched a free monthly digital magazine to drive up its online offering, www.supersavvyme.com.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug