InterContinental Hotels Group launches seven mobile apps

InterContinental Hotels: launches booking apps for its seven hotel brands
InterContinental Hotels: launches booking apps for its seven hotel brands

InterContinental Hotels Group (IHG) is ramping up its mobile offensive with the launch of seven hotel-booking apps.

Each of the seven apps relates to one of the group's hotel brands: InterContinental Hotels & Resorts; Crowne Plaza Hotels & Resorts; Hotel Indigo; Holiday Inn Hotels and Resorts; Holiday Inn Express; Staybridge Suites; and Candlewood Suites.

The iPhone apps are all free to download and allow consumers to find and book hotel rooms, search and compare prices, check rates and view or cancel reservations.

The group introduced a concierge iPad app and a priority club rewards app for iPhone and Android, last year.

IHG claims it has witnessed a dramatic increase in bookings since it launched its concierge app in 2010.

It will be hoping the new set of apps will prompt a similar spike in bookings

Michael Menis, vice-president, web and interactive marketing, IHG, said: "We are continuing to build on our mobile strategy by making our brands more accessible to today's travellers who seek solutions that assist them through every step of the travel-planning process.

"Our initial iPhone efforts were targeted at our priority club rewards program, currently totalling 58 million members, and because our seven brands are at the heart of our business, we are building off that initial success by expanding our iPhone solutions to include apps for each of our seven brands."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour