Owen left the supermarket giant this week to become the director of www.very.co.uk, the online clothing brand owned by Shop Direct Group. He had been with ASDA for five years.
Previously the director of marketing strategy, Owen was promoted to marketing director following the departure of Mark Sinnock in June last year.
During his tenure at Asda, Owen's responsibilities have included heading up international marketing and customer insight.
The Very brand was launched in June 2009 to target shoppers aged between 25 and 45. The site has a range of celebrity designers, including Holly Willoughby, Fearne Cotton, Steve Jones and Denise Van Outen.
This month, Asda’s former chief executive Andy Bond launched a new business venture that will buy retail and customer businesses. Bond quit the supermarket last April after five years in the role.
Asda said it would be replacing Owen in due course.