ITV relaunches responsibility website

ITV: corporate responsibility website revamped
ITV: corporate responsibility website revamped

ITV has revamped its corporate responsibility website in a bid to make the site more accessible to consumers.

The website, created by corporate communications agency Radley Yeldar, makes extensive use of video to tell the corporate story and complements ITV’s portfolio of consumer-facing sites, with both its look and functionality.

The site, which can be updated throughout the year, is an attempt to move away from the traditional model of year-on-year static reporting.

Jane Luca, head of external stakeholder relations, ITV said the new-look site "explores the influential role that ITV like other broadcasters has on society, without overloading readers with too much information".

She added: "Through consistent branding and the use of video content on the site, we also think we’ve managed to create a piece of communication that shows how responsibility is business as usual for us at ITV.".

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