The website, created by corporate communications agency Radley Yeldar, makes extensive use of video to tell the corporate story and complements ITV’s portfolio of consumer-facing sites, with both its look and functionality.
The site, which can be updated throughout the year, is an attempt to move away from the traditional model of year-on-year static reporting.
Jane Luca, head of external stakeholder relations, ITV said the new-look site "explores the influential role that ITV like other broadcasters has on society, without overloading readers with too much information".
She added: "Through consistent branding and the use of video content on the site, we also think we’ve managed to create a piece of communication that shows how responsibility is business as usual for us at ITV.".