BBC's top marketer received £390,000 redundancy payoff

Sharon Baylay: reportedly received a £390,000 redundancy payment
Sharon Baylay: reportedly received a £390,000 redundancy payment

Sharon Baylay, the BBC's former director of marketing, communications and audiences, received a redundancy payment of just under £390,000, it is claimed today.

Baylay’s departure from the corporation was made public in October last year as part of a reduction in the size of the corporation's executive board.

She had worked for the BBC for just under two years after joining in February 2009 from Microsoft, where she had worked as general manager of online services in the UK.

Baylay’s £345,000-a-year post was closed as part of a management cull by director general Mark Thompson that also led to the departure of deputy director general Mark Byford.

A report today (29 June) in the Daily Telegraph quoted figures from the BBC’s forthcoming accounts, which it claimed detailed the size of the payoff made to Baylay.

The report said the accounts, which are expected to be made public on July 12, also showed that Byford had been paid almost £950,000 as a redundancy payoff.

Byford, who had worked for the BBC since 1979, became a contentious figure last year during the corporation’s wrangle with its staff over changes to its pension scheme, when it was revealed his personal pension pot was around £4m, believed to be one of the largest ever in the public sector.

Baylay’s departure left Helen Normoyle, director of marketing, as the next most senior marketer at the corporation.

The changes came amid a review of the corporation's marketing agency roster, started at the beginning of last year. A concurrent review of its marketing function reduced its budget to £89m in 2010/11, down £4.3m from the previous year.

A spokeswoman for the BBC refused to comment on the payoffs, but added: "Figures will be included in the BBC's annual report and accounts to be published in July, and we will not be drawn in advance of that.

"We have made significant progress on reducing both our senior manager headcount and pay bill, and we are on target to reach our proposed reductions."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message