Travelex pushes online service with UK ad campaign

Travelex: ad campaign urges travellers to order money online
Travelex: ad campaign urges travellers to order money online

Foreign exchange provider Travelex has unveiled a new above-the-line UK ad campaign, as the company seeks to push itself as a consumer brand.

It comes amid the sale of its Global Business Payments division to Western Union in an estimated £600m deal, as Travelex focuses on the consumer market.

The six-figure campaign, by LIDA, launches on 11 July and encourages travellers to order money online at Travelex.co.uk and trial its Cash Passport MasterCard prepaid currency cards.

One execution features Travelex's Price Promise, guaranteeing the best price foreign currency online, while the second ad displays Euro Cash Passport, alongside key product benefits such as no-usage fees and free ATM withdrawals. Ads include a new brand tagline "Before you travel, Travelex".

The four-week push will be focused on London and the South East, with ads running at London Underground stations and appearing in regional print and iPad versions of The Times and the London Evening Standard.

The campaign is the first to be overseen by former HBOS marketing director Philip Hanson, who joined Travelex as marketing and ecommerce director in October last year.

Hanson said: "Many UK consumers are really savvy when it comes to holiday money, but the vast majority are still unaware of the benefits of ordering their currency online or using prepaid cards. This campaign demonstrates the value, convenience and choice Travelex offers."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer