Manchester City to sign £120m stadium deal

Manchester City: Eastlands ground to be renamed Etihad Stadium
Manchester City: Eastlands ground to be renamed Etihad Stadium

Manchester City is today (8 July) set to announce a £120m deal to rename its Eastlands ground the Etihad Stadium, as it bids to shore up its coffers.

The football club has agreed a deal worth between £10m and £12m a year, over 10 years, with its current Abu Dhabi airline shirt sponsor.

Etihad’s shirt sponsorship of Manchester City – which is owned by Sheikh Mansour bin Zayed al Nahyan of Abu Dhabi – is worth around £2.8m a year.

The deal will be a boon to Manchester City’s finances, after the football club reported a loss of £121m in its financial year ending May 2010.

The deal also means that Manchester City will boost its chances of meetings Uefa’s Financial Fair Play (FFP) rules.

FFP rules could see football teams that make more than £40m during a three-year period, barred from European competitions.

The ruling begins this coming season.

According to Uefa guidelines, commercial deals that appear artificially inflated could contravene regulations.

But there is no suggestion that the latest Manchester City deal falls into this category.

Neither party was available for comment.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA