Flintoff to be brand face of oversized clothes

Freddie Flintoff: signs to clothes brand
Freddie Flintoff: signs to clothes brand

Andrew Flintoff, the former England cricketer, has signed up as a brand ambassador for a range of oversized men’s clothes.

The 6ft 4in Flintoff recently fronted an advertising campaign for supermarket Morrisons.

He has now signed up as brand ambassador for Jacamo, the men’s oversized clothing range owned by the internet and home shopping group, N Brown.

Flintoff will feature in Jacamo's catalogues and online store promotional activity from August this year. Jacamo sells its own branded clothes, along with high-street brands, such as Ben Sherman

He will also be working on designing his own range "Flintoff" by Jacamo, which will launch in January next year.

The Freddie Flintoff range will be based on what Flintoff likes to wear including wardrobe staples such as dark wash jeans, cargo trousers, utility jacket and a classic three piece suit.

Jacamo clothes are sold in a wide range of sizes through to 5XL.

Alan White, chief executive of N Brown said Flintoff's broad athletic build would "provide a strong point of identity for our customers base."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage