Evening Standard eyes local TV channel contract

Evening Standard: in discussions over local TV channel contract
Evening Standard: in discussions over local TV channel contract

The London Evening Standard looks set to extend into broadcast media by bidding for one of the government's proposed local TV channels.

It is understood that talks have taken place between the Alexander Lebedev-owned title and the Department for Culture, Media and Sport (DCMS), as part of plans to launch US-style local TV channels in the UK.

The first contracts are set to be awarded next year, after companies were asked to express interest to the DCMS.

Culture Secretary Jeremy Hunt believes newspaper publishers would be ideal candidates to run the digital terrestrial channels.

It is likely that funding of £40m for an initial network of 10 to 20 stations will be provided by licence-fee payers, to cover the set-up and three-year running costs.

However, Hunt scrapped plans to create a national ‘spine’ channel on the Freeview platform last month.

He will instead allow contractors to operate ‘individually licensed stations’ as opposed to the ‘top-down’ approach of a centralised local TV channel.

A London Evening Standard TV station would mark the latest stage in an overhaul of the brand, which began after its acquisition by Lebedev in 2009. The revamp has included transforming the newspaper into a freesheet.

The London Evening Standard declined to comment, while the DCMS was unavailable for comment.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug