Apple 'headed for tablet monopoly', claims software chief

Apple iPad: mass-market success story says software group boss
Apple iPad: mass-market success story says software group boss

The iPad is heading for a monopoly in the tablet market, according to the chief executive of business software group MicroStrategy.

Michael Saylor was speaking at the Social Media Marketing and Icommerce summit in Monte Carlo yesterday. He said the big challenge ahead would be whether Android could perform well enough in the next six to nine months to establish a tablet in the market.

Saylor said: "Consumers are redefining the smartphone and tablet market. While the Android coalition has had significant success in persuading consumers there is an alternative to the iPhone, in the tablet market, the iPad is the only mass-market success story."

Among the brands that have built tablets using the Google-led operating system are Samsung, Dell and HTC.

According to Saylor, unless the Android coalition gained traction, "Apple will have a monopoly like Windows enjoyed with the PC".

Meanwhile, as the iPad continued to thrive, it would become harder for rivals to compete on an economic level, he said.

He added: "The tablet market is at a precarious state in development. Once you factor in corporations adopting iPads, there could be a tipping point in the market."

This was not to say that rivals would simply give up when it came to tablets. "Microsoft can continue to fail for the next decade as they have more money than God," he claimed.

Saylor was unveiling a number of new software platforms for brands, including a new cloud-based service, Gateway For Facebook.

The platform sits on top of Facebook’s social graph to enable brands to deliver CRM marketing, sales, loyalty and mobile applications directly to consumers once they have opted in.

MicroStrategy aims to become a leader in the emerging social applications space.

Saylor said: "CEOs across many industries are committing their enterprises to establishing social media strategies, but very few have a clear idea of what to do, and even fewer have the technology to carry out their vision."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
ASH runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'
SSE signs 10 year deal to sponsor Wembley Arena