Vauxhall partners with Europcar to launch electric vehicle

Vauxhall: partners with Europcar
Vauxhall: partners with Europcar

Vauxhall has launched an electric version of its Ampera range, which will be introduced to the UK next year in a partnership with rental company Europcar.

The company intends to introduce the Ampera to the European market as a rental car, aiming to help expand the use of electric mobility and boost its position as a "trendsetter".

The General Motors-owned brand has signed a deal with Europcar to launch the vehicles across Europe, starting with Germany in November. The Ampera will then be rolled out across France, Italy, Portugal, Spain and the UK from the start of next year.

The car's wheels are electrically powered at all times, and when the Ampera is driven exclusively in battery mode it uses no fuel and produces no emissions. Once the battery runs out, a gasoline engine powers a generator that keeps the electric motor running.

The Ampera can be charged through any household 240 volt outlet. It can reach a top speed of 100mph.

Alain Visser, Opel/Vauxhall vice president of sales, marketing and aftersales, said: "Electric cars are among the best long-term solutions to meet society's energy and environmental challenges.

"The fact that Europcar is going to introduce the Opel/Vauxhall Ampera in its day-to-day business is further proof that our extended-range electric vehicle is completely suitable for everyday use, even as a fleet vehicle in the tough rental car business."

In January, Nissan rolled out a national print and ad campaign promoting the financial benefits of its electric car, Leaf.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network