Xbox sales boosted following Sony hacking

Microsoft: TV ad by AgencyTwoFifteen for the Xbox 360 game, Fable III
Microsoft: TV ad by AgencyTwoFifteen for the Xbox 360 game, Fable III

Sales of Microsoft's Xbox 360 consoles have jumped in the wake of the troubles affecting rival Sony and the introduction of motion controller Kinect.

Microsoft revealed yesterday that it had shipped 1.7 million consoles in the three months to 30 June, up from 1.5 million in the same quarter last year.

Sony's results, due out next Thursday (28 July), will provide an update on the extent to which sales of its PlayStation 3 console have been affected by the episodes of hacking that came to light in April and May. Nintendo reports its latest quarterly results on the same day.

Hackers accessed the personal data and possibly the credit card records of around 200 million users of Sony's online gaming and entertainment services, PlayStation Network and Qriocity. Sony suspended access to the services for several weeks.

A survey of 2,000 members of the UK public carried out by PR Week in May found that 94% of respondents said the security breach was either damaging (45) or very damaging (49) to Sony's reputation.

Microsoft's entertainment and devices division's revenues increased 30% year on year to $1.49bn, although it made operating income of just $32m.

It did not reveal how many Kinect units in sold in the quarter, despite revealing in January that it had sold eight million in 60 days since its launch in November.

The division's sales and marketing expenses rose 12% to $750m.

Overall, Microsoft reported record revenues for its fourth quarter and full year of $17.4bn and $69.9bn respectively.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers