Ryanair trials reserved seating offer as revenues jump

Ryanair: reports 29% jump in Q1 revenues
Ryanair: reports 29% jump in Q1 revenues

Ryanair has revealed it is trialling a reserved seating offering on selected routes for a fee of €10, and reports a 29% jump in Q1 revenues over last year's volcanic ash cloud-hit performance.

Michael O'Leary, chief executive of the airline, said: "We have recently started trials of reserved seating for 21 extra legroom seats on selected routes for a fee of €10 per seat. If successful we will roll out reserved seating across more of our network this winter."

First quarter revenues have jumped 29% year on year to €1.16bn, though the performance has to be put in the context of the extended ash cloud disruptions last April and May.

Pre-tax profit for the three months to 30 June came in at €156.6m, compared with €104m for the same period last year.

Its adjusted profit after tax increased by 1% to €139.3m in its first quarter results, due to "substantially higher" fuel costs.

The adjusted figure does not include the "exceptional item" of €50m pre-tax costs to the airline from the volcanic ash disruptions in April and May last year.

O'Leary said: "Significantly higher revenues were largely offset by higher operating costs as fuel rose 49% (by €140 m) to €427m". Airline fares increased by 11% in this period."

O'Leary announced alongside the results that Ryanair plans to launch legal proceedings against BAA Stansted, seeking "a recovery of the substantial overcharges" that the airline believes it and other Stansted airlines have "suffered at the BAA Stansted monopoly's hands" in recent years.

Ryanair has not named the other airlines, or what financial benefit it is hoping to gain from the proceedings.

Last Friday, rival airline easyJet reported a year on year increase in revenues of 23.2% to £935m. The airline raised its pre-tax profits guidance for the year between £200m and £230m due to success in attracting business passengers.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message