Samsung names Andrew Garrihy as UK marketing director

Samsung: new UK marketing director
Samsung: new UK marketing director

Samsung has appointed former Vodafone marketer Andrew Garrihy as its marketing director for the UK and Ireland.

Garrihy will be responsible for all brand marketing across the entire Samsung business, which includes mobile, home appliances and computing. He will report directly to David Song, managing director for Samsung UK and Ireland.

Garrihy has held various marketing roles at Vodafone since 2005, having initially joined the mobile operator’s Australia business. Most recently, he was the global head of marketing for Vodafone Internet Services.

Garrihy’s hiring comes after the departure of Samsung Mobile’s UK and Ireland marketing director, Batyr Bulat, who left the company for ‘personal reasons’ in March after just three months in the role.

The UK marketing director role was previously held by Mikah Martin-Cruz, who joined Samsung in August 2008 before taking a pan-European role. He left Samsung to join Microsoft in October 2010, becoming chief marketing officer of its UK consumer and online division.

News of Garrihy’s appointment follows reports that the company has been forced to pull its Samsung Galaxy Tab 10.1 from Europe, after Apple won an injunction preventing it being marketed and sold in Europe.

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