Ocado readies pop-up shops across the UK

Ocado: home delivery in-house campaign
Ocado: home delivery in-house campaign

Ocado is poised to launch a number of pop-up shops across the country, if its first foray onto the nation's high streets is a hit.

Ocado is opening up its debut pop-up shop in London on 26 August, the first physical presence on the high-street for the online grocer.

The opening is running in conjunction with the launch of Ocado's 'On the Go' iPhone app.

The pop-up shop will open in London's One New Change shopping centre in the square mile, from 26 August to 1 September.

It will showcase a printed window display that features some of the retailers most bought items and their barcodes.

Consumers with the Ocado 'On the Go' app can visit the window display to order their items, scan their barcodes and book a delivery time.

A spokesperson for Ocado said the retailer will roll out more displays across the country if the trial run is successful.

In July, Ocado ran a targeted outdoor campaign to entice French citizens living in London to try its new food ranges.

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