Rim launches BlackBerry 'social' music service

BBM Music: service launches in beta form in the UK, US and Canada
BBM Music: service launches in beta form in the UK, US and Canada

Research in Motion (Rim), the BlackBerry maker, is moving into digital music with the launch of BBM Music, a cloud-based monthly subscription service.

The service, which is available to BlackBerry users via an app, is a community-based cloud music library for discovering and sharing music.

Rim has secured deals with four major record labels – Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI – offering users access to a catalogue of millions of full tracks.

Each BBM Music user can build a profile of up to 50 tracks from the catalogue.

They can create a network of friends from their existing contacts on the BlackBerry messenger system (BBM) and can listen to each other’s selected tracks. This means the larger their network, the greater the pool of music becomes.

Users can also create and share playlists from the combined profiles in their network.

Within the BBM app, users can see a visual timeline of all updates within the community, including which songs have been added and deleted, and who is listening to what.

The service launches today (25 August) in beta format to a select number of people in the UK, US and Canada, and will roll out widely to other markets for a monthly subscription priced around $4.99 (£3), later this year.

Rim has partnered with Omnifore, the cloud music service provider, to use its back-end technology for the app.

Rim will be hoping the service will help boost its revenues and help offset the decline in market share of its BlackBerry phones since the arrival of Apple's iPhones, and those using Google Android's system.

Mike Lazaridis, president and co-chief executive at Rim, said the service would allow its 45 million customers using BBM to "connect with friends on a whole new level."

Rob Wells, president of global digital business for Universal Music Group, said: "A major component of online music continues to be about community, and the ability to discover new artists and music through word of mouth.

"BBM Music dynamically and elegantly integrates the excitement of this social music discovery process with a high quality music service."

Michael Nash, executive vice-president of digital strategy and business development at Warner Music Group, said: "A dynamic social music experience is a powerful way for our artists to connect with fans and also for fans to discover music by interacting with each other."

The launch of the new service comes in the wake of RIM’s BBM service being widely linked to being used recently by rioters in the UK to co-ordinate activity.

Rim, which has cornered the teen smartphone market with its BlackBerry device, is now facing direct competition from Facebook, after it launched its answer to BBM earlier this month, in the form of a new mobile messaging app.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer